What Is Personal Branding, why personal branding is important

What is Personal Branding and 3 Reasons why it’s important for your career?

Have you ever asked yourself this question, “What is my brand identityand “how I wanted to be known for”?

If you really want to make an impact in this competitive world, creating a branding strategy is definitely the place to begin. Personal branding can show the skills and qualities that someone has, making them important and different from others. Be a business or an individual employee or a CEO of a company, everyone needs personal branding.

What Is Personal Branding

Go to Google and search your name, what comes up? If the answer is “nothing”, you probably haven’t spent much time developing your personal brand.

When I Google my name “Debasis Nayak”, most of the first page of the Google SERPs is devoted to my online presence and my business listings. You’ll see my social media, business pages, and various websites where I’ve published articles.

What is Personal Branding & Why Personal Branding is Important

This is only because I’ve spent time developing my personal branding through my digital presence. I’ve created social media profiles on all the relevant sites such as LinkedIn and Facebook. I have written several articles and also managing few business listings online. Before I tell you how I did it, let’s start learning what personal branding is.

Personal branding is a relationship with you, an individual whose identity also exists separately from any company or any institution. The process of personal branding involves finding your uniqueness, building a reputation on the things you want to be known for, and then allowing yourself to be known for them. Ultimately, the goal is to create something that conveys a message, creates an impact and can be monetized. In layman terms, Personal branding is what separates you from the rest of the people in your niche surrounding.

“Your personal brand is what other people say about you when you’re not in the room.” – Jeff Bezos

Focusing and investing in your personal brand will add deep-rooted benefits into your personal and professional life as well as help open doors for you in the future. It will also encourage and help you to make decisions that are in line with your values. You don’t have to waste effort on activities that do not oscillate with your brand identity and deeper benefits.

If you want to stand out from the crowd and gain attention from potential employers, clients, customers, investors and collaborators then Personal Branding is the thing you need. Personal Branding indeed takes effort and time but its importance and benefits are monumental.

Why Personal Branding is Important

Whether you’re an employee or entrepreneur, it doesn’t matter. Cultivating a personal brand has become vital than ever. According to a CareerBuilder survey in 2018, 70% of employers use social media to screen candidates during the hiring process, and 43% of employers use social media to check on current employees. There are numerous reasons why personal branding is important than ever, but let’s see the top 5 reasons.

As of 2020, 43% of the US workforce is made up of freelancers and contract workers. If this applies to you, a personal brand can help you to attract high-class clients and bring in a larger paycheck. It helps establish your credibility and trustworthiness, and it also enables clients to find you.

With all the above in mind let’s explore the top 3 Amazing Benefits Of Personal Branding:

Personal Branding gives Name & Recognition

How you will feel when people know your name without you ever having to introduce yourself. This is why personal branding is important.

why personal branding is important, what is personal branding
Tej Lalvani from BBC’s Dragons Den

The above snapshot is from Tej Lalvani’s LinkedIn profile. He is recognised from BBC’s one of the most popular shows Dragons Den. His personal branding on LinkedIn is outstanding, this is why people recognise him and his work.

Personal branding is a great way to demonstrate about you, your skills and knowledge about a particular subject or field. It enables you to establish your name as a leader or subject matter expert in your field. You will be recognised in your speciality area, and people will recognise your work both online and offline.

Personal Branding Attract more opportunities

Personal branding helps a person build a connection with you. It also allows you to become very specific to people in your field. There is no limit to personal branding. It can go beyond the digital world.

As your reputation builds, you will get more exposure, leading to a positive influence and great referrals. After all, you’re the best at what you do, right? Build a network of people that you value and care about and build relationships. When they realise you care about them they will start to care about you.

One of the most amazing benefits of personal branding is that it can help you achieve any number of personal and professional goals. Strong Personal Branding will help to attract multiple opportunities for your career including:

  • Partnership
  • Followers
  • Promotions
  • Collaborations
  • Invitations
  • Public speaking engagements
  • Internship
  • Job opportunities
  • And Many More

Personal Branding Builds Trust And Confidence

The two main pillars of Personal Branding definition are transparency and authenticity. Your personal brand reflects why, what and how you do things, transparently and credibly. Building a personal brand makes people feel more comfortable as if they know you and your work! It establishes trust in your audience, employees, clients, potential prospects or anyone else with who you come into contact. Having a personal brand also clearly defines what your genuine intentions are, which is the key when building trust and confidence.

How to build your personal branding

Building your personal brand is a continuous process, as you grow your Personal Brand also needs to be reinvented. Building a personal brand never comes easy. While you can jump around and guess at the most effective strategy, we have defined 5 step-by-step processes on how to build your personal branding in 2021.


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