Lifespan of a Social Media Post In 2021: How to Extend The Life of Your Social Media Posts?

Lifespan of a Social Media Post

When you post something on social media how long does your post last, when do you stop receiving any likes/comments in your Instagram post? At whatever point something is posted on Social Media, there is a timeframe or expiry after which it mixed up in the massive amount of content uploaded each moment. Have you ever thought, what is the lifespan of a social media post or How long does a social media post last in 2021?

Let’s dive into this deeper and learn about the lifespan of each social media platform in 2021.

What is the Lifespan of a Social Media Post?

The lifespan of a Facebook Post

6 hours: When you post something on Facebook, you can expect that your post will last for 4-6 hours on average. After that, your post is dubious to get more like or comments, especially with the new algorithm. But 75% of the impressions occur in the initial 2 hours and 30 minutes – which means it merits posting at least a few times every day as it’s the most ideal method for interfacing with your crowd.

In any case, over-posting burdens your crowd making them more averse to communicating with your substance or even in disparity to your account. A sure thing is to post somewhere in the range of two and four times each day, yet ensure you post a decent blend of various content.

The lifespan of an Instagram Post

  • Instagram Feed post: 48 hours
  • Instagram Stories: 24 hours
  • Instagram Reels: 14 days +

The lifespan of an Instagram Post is totally different, a standard Instagram post has a normal life expectancy of 48 hours. This implies that during the first 48 hours of posting, your post will get the most of its likes, comments, saves, shares and impressions. If you have noticed in your own posts, it does not receive much attention after 48 hours of posting.

However Instagram reels, there is a bit of a special situation. Instagram’s algorithm is pushing reels massively at the moment, some reels can get picked up even after 15 days of posting. Depending on trending audio and how much Instagram’s algorithm is pushing out your content to other people, your reels have the chance to go viral even after that much time has passed. After the Instagram reel came into the picture, a lot of creators who don’t have many followers before because of posting reels regularly, their followers skyrocketed within a month.

The lifespan of a Tweet

15-20 minutes: On Twitter, your tweet has a timeframe of realistic usability of around 15 to 20 minutes. From that point onward, there’ less opportunity to get a greater commitment. Once more, except if it’s a post that turns into a web sensation and gets huge loads of retweets and likes.

The lifespan of a Linkedin Post

24 to 48 hours: LinkedIn which is a so-called Professional social media platform has a normal life expectancy of 24 to 48 hours. Be that as it may, don’t be shocked assuming you see discussions beginning to show up as remarks on your post a week or so after you have distributed them!

Lifespan of a Social Media Post
Linkedin’s Creator Hub

For LinkedIn, to ensure you keep in contact with your associations it’s ideal to post one time each day, each working day. Using Linkedin’s newest creator hub and following the 5 hashtags selected in creator mode gives your posts an extremely high chance to go viral and last long.


Start decaying immediately unless viral: Content posted on Snapchat has a more limited life expectancy, notwithstanding. Snaps regularly last only 10 seconds, which implies they can become mixed up in your supporters’ feeds in a flash. Interestingly, Snapchat Stories have significantly more fortitude, with a normal life expectancy of 24 hours.

Pinterest Pin

6 months to 1 year: In terms of life span, Pinterest outperforms all the social media sites. Top-notch pins can keep on accumulating repins and commitment for a year or more, making this stage a shrewd bet for long haul social commitment.

Pinterest is just not a social media platform. It also works as a Search Engine, just like Google. People use to search for topics that interest them. Creating regular pins and backlinking them to your blog/business page can drive massive referral traffic for free.

How to Extend The Life of Your Social Media Posts

lifespan of an Instagram post

There are now more than 4.2 billion active social media users in the world and growing rapidly each year. If you’re not taking advantage of social media for your digital marketing strategy, you’re missing out on a fast, reliable, inexpensive, and effective way to reach almost half the world’s population.

If the lifespan of a Social Media Post is limited than your expectations, you can find ways to extend the life of your social media posts. Follow these steps

Prioritize High-Quality Content

The best method for giving your social posts a more extended life is to share extraordinary content that keeps on engaging your followers. Instead of making 10 random posts a day, you can stick to one topic, style, hobby or design and create 3-4 high-quality posts a week to stay relevant to your audiences.

Reels on Instagram is becoming increasingly popular and Pins on Pinterest lasts the longest driving massive referral traffic, so it is definitely something you might want to incorporate into your strategy for this year.

Use Platform-Specific Tools

To make your content last as long as possible on each social stage, take advantage of platform-specific tools. For example, rather than posting a YouTube link to your brand’s new video, consider uploading videos directly to Facebook. Research has shown that native video can generate 10 times the reach that you can get from sharing a video link.

Post at the best timeframe.

You can utilize your examination on most stages to sort out what time your crowd is generally dynamic. You can use analytics on most platforms like Instagram-Insights, to figure out what time your audience is most active. Make an honest effort to post inside that time span to allow your posts an opportunity for the most engagements.

Consistency is key

Such a cliche phrase, but one that is deeply true. Being consistent is so important. You don’t have to post daily, just figure out a schedule that works for you and try to stick to it. Posting too much can overwhelm your audience anyway, so it’s best to find the balance where your audience engages the most.

Let’s Recap the lifespan of a Social Media Post In 2021

  • The lifespan of a Facebook post: 4-6 hrs
  • The lifespan of an Instagram post: 48 hrs
  • The lifespan of a Snapchat post: immediate
  • The lifespan of a Tweet: 15-20 mins
  • The lifespan of a Linkedin Post: 24-48 hrs
  • The lifespan of Pinterest Pin: 6 months – 1 year

Lifespan of a Social Media Post In 2021: How to Extend The Life of Your Social Media Posts?

Inspration: cappuccino and fashion


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