Position Name: Business Development Associate (BDA)
Roles & Responsibilities:
We at ImproBrand believe that Business Development is the bridge between Sales & Marketing. The primary role of Business Development Associates is to build relationships with new and existing clients. They conduct market research and explore new business opportunities. They partner with marketing, sales and production managers to create and implement business strategies to increase brand awareness and sales. They assist with the development of marketing materials, analyze business competition and maintain corporate contact lists.
The following are the core roles & responsibilities of Business Development Associate
- Conduct Market Research
As a Business Development Associate you’ll be involved in analyzing the market and creating data that focus on consumer behavior, sales and the share of ImproBrand’s market in relation to the services of ImproBrand. Business Development Associate generates plans on how to increase this market share and develop strategies that will lead to greater revenue.
- Promote Company Products and Services
To build awareness and recognition of products, Business Development Associates help to create promotional and sales materials for clients and the public.
- Coordinate Marketing and Networking Events
From trade shows to community events, Business Development Associates will organize events that lead to client meetings and product promotions.
- Building Client Relation
In order to expand the market, Business Development Associates work to form new client relationships and strengthen existing client relationships to forge new opportunities.