360° Branding Solution
“Branding is the nuanced art of actively shaping your brand”
360° Branding is Everything!
Whether you’re looking to launch a new brand or to create a new brand identity, ImproBrand puts your best face forward with a strong brand identity and stunning graphics to match with our end-to-end branding solutions.
Brand Name, Logo, Tagline & Slogan
It is self-evident that your business name should reflect what your company is about and the audience that you’re targeting. Deciding your business name is the first & foremost step and you don’t want to go wrong with it. After all, not only will it showcase your company’s mission and vision but also highlights what your company will progress towards.
At ImproBrand, we provide an one stop integrated solution to develop your Brand name, logo, tagline & slogan that can give your business a lasting identity that will manifest your audience’s trust and visual perception with a high context that no customers & stakeholders of your business can ignore.
Brand Value Development Strategy
A proper branding strategy helps establish your products or services within the market and to build your brand that will grow and mature. Our branding expert team works on three pillars that are ‘Research, Analysis & Development’ after having the Brand Auditing to strategies the perfect path for your ‘Brand Value Development’.
Some of our brand development strategy models like ‘Branded House’, ‘House of brands’, ‘Iconic Branding’, ‘Component Branding’, ‘Smart Store Branding’, etc. have proved out be very successful branding strategies for our thousands of clients.
Story has its own significance & style to build trust. Story telling is extremely popular. An ever-increasing number of brands are appreciating the force of stories to change their essence and personality.
A creative ‘Brand Story’ leaves an impression on the customer about the brand perception. At ImproBrand, our Neutral Coupling team, Market analyst team & Creative business content writer teamwork hand in hand to deliver an appealing & compelling story for your brand which has the caliber of brimming with personality.
Below are some essential benefits that your company will experience:
- Makes your brand stand out
- Humanizes your brand
- Helps you attract the right people
- Helps you communicate your brand value
“Sonic or Audio branding or Sound trademark is a holistic approach to a brand’s use of music and sound across all relevant touchpoints.” The marketing world talks about sonic branding today, with companies finally realizing how there can be much more to the auditive dimension of their brand than a catchy little sonic logo.
We are in the audible era. Smart speakers, OTT & podcast platforms, and many such platforms are at their boon. According to some business leaders, the future is Sonic Branding, and we say it’s the right time to invest for the future and get a voice for your brand.
The well-experienced benefits from sonic branding are:
- Create A Distinctive And Memorable Brand Identity
- Impact Your Customer’s Mood & Influencer their purchase willingness
- Connect on an emotional level
- Stand out from your competitors
Brand Awareness & Identify Creation Campaign
Brand awareness is the way in which consumers recognize and remember your business. The more prominent brand awareness you have, the more audiences will be familiar & acquainted with your name, logo, messaging products & services.
It’s no secret that people today spend a great deal of their time online, more than six hours per day which indicates that the internet is not a place to miss if you’re looking for brand awareness.
At ImproBrand, we do market research, analysis, design & execute the online brand awareness campaign using digital tools among your target demographic, that can actually help your brand become top-of-mind when these consumers are ready to research and make a purchase.
Some of the actual benefits that your company will experience are as follows:
- Keeping your brand top of mind with your current & potential audiences
- Increased word of mouth marketing
- Building your brand equity
- Increased customer loyalty
- Increased sales
Personal Branding of employee & Portfolio Management
Your employees are the face of your company. Their behavior, activity, professionalism directly impact your brand value.
Advantages of employee personal branding include a wider reach, better engagement and overall increase in ROI. However, there are equally important benefits to helping your employees build their own personal brands.
Your employees might have social media profiles, but this is not the same as a deliberately created personal brand. At ImproBrand, we strategize & execute respected personal brands for your employees which provide more growth potential for your business.
Through professional personal branding training sessions we train the employees of our clients for ‘Proper social media profile setup (mainly LinkedIn) that includes configuration your profiles on social channels with proper professional photos, descriptions and links then based upon the brand auditing report we provide guidance and guidelines to your employees on what can be shared online and how it can be shared then most importantly we provide the conversation starters.
The clear benefits of employee personal branding for your company are as follows:
- Improved hiring process
- Increased employees’ retention
- Positive word of mouth of your business
- Amplifier for marketing & recruitment efforts
- Improved company’s ethic